Windows 10 users are strongly encouraged to switch to Windows 11 to stay secure and on the “right side of risk”. By promoting the keyword “upgrade to Windows 11”, Microsoft emphasizes that upgrading to Windows 11 offers better security protections and calls on business users to adopt Intel vPro-powered PCs for added hardware safeguards.

Microsoft has launched a new campaign urging users to upgrade to Windows 11 before Windows 10 reaches end-of-support on October 14, 2025. “Stay on the right side of risk” is now the central message in a 30-second ad targeting business customers and IT professionals. The campaign spotlights that once Windows 10 stops receiving security updates, devices will no longer be protected against emerging threats.

Why Upgrading to Windows 11 Makes Sense

The centerpiece of Microsoft’s message is that Windows 11 is more secure than Windows 10. The combination of Intel vPro technologies and Windows 11’s secure kernel provides hardware-based protections like root of trust—features not available on Windows 10. This makes Windows 11 PCs more resilient to advanced threats.

Windows 10 Still Dominates, But Clock Is Ticking

Despite the security risks, Windows 10 remains the dominant desktop OS, holding approximately 53.2% market share compared to Windows 11’s 43.23% as of May 2025. With only about four months until end-of-support, there’s urgency—but adoption rates are not accelerating quickly enough, prompting Microsoft’s proactive messaging.

What the Campaign Means for Users and IT

• Home users are reminded that unsupported software exposes them to vulnerabilities.
• Business administrators receive a clear signal to plan migrations, including budget allocations for Intel vPro devices.
• OEMs and resellers are likely to reinforce Windows 11 promotions with Intel vPro-ready PCs.

This campaign is a pivotal step in Microsoft’s broader transition strategy. It places upgrade to Windows 11 front-and-center, tying it to real security advantages and aligning with the shift in enterprise-grade protection models.

Microsoft’s anti-Windows 10 messaging will likely increase in frequency leading up to October. We may also see more built-in reminders—such as Windows Update prompts and banner alerts within Windows 10. For users still on the fence, it’s a final nudge to make the upgrade to Windows 11 before extended support options (like paying for patches) begin.